About PTBI

Proud To Be an Indian · Powered by Asianetnews Events

Immerse your brand in the vibrant Malayalee community and spark transformative collaborations. Asianetnews Events extends a 25+ year legacy of trust into experiences that go beyond connection, nurturing authentic dialogue and cultural pride across the Indian diaspora. PTBI 2025 opens in the UAE first, engaging families locally while the wider GCC rollout follows.

Since 1998

25+

Years of trust

1M+

Community reach

Go Beyond Connection

Crafted experiences for meaningful resonance.

For more than a quarter century, Asianetnews has stood as a pillar of journalistic integrity and authenticity. Today, we carry that legacy into experiential journeys that transcend the transactional.

PTBI opens curated spaces where brands engage directly with a passionate community, fostering not just awareness but mutual growth. Each touchpoint is designed to reflect cultural nuance, shared inspiration, and informed decision-making.

With Asianetnews Events, the Malayalee community isn't just your audience—it is your partner in progress.

Programs that matter

What is PTBI?

The Proud to be an Indian initiative offers NRI students in the Gulf a 10-day educational journey across India. Students visit landmarks, interact with national leaders, and experience signature moments like the Republic Day parade.

By reconnecting young NRIs with their roots, PTBI nurtures identity, intercultural understanding, and pride. What began for Malayali students now attracts the wider Indian diaspora, becoming a prestigious annual program renowned for cultural enrichment. The 2025 edition launches from the UAE first, then welcomes neighbouring regions next.

  • Boost credibility by supporting a trusted, socially impactful initiative.
  • Engage directly with a culturally rich, economically significant expatriate audience.
  • Leverage positive media sentiment and storytelling aligned with education and culture.
  • Drive brand loyalty through meaningful partnerships with the diaspora.

Experience PTBI

A cinematic glimpse of our movement.

Watch highlights from the PTBI immersion trail—students bonding with mentors, heritage walks, leadership labs, and the Republic Day showcase that anchors the journey.

This film captures the pride, discipline, and joy that define PTBI. Share it with families and partner institutions to showcase the transformative impact awaiting every participant.

10-Day

Immersion Trail

1000s

Students inspired

Global

Brand showcase