About us
Go Beyond Connection
Immerse your brand in the vibrant Malayalee community and spark transformative collaborations. Asianetnews Events, a cornerstone of the trusted Asianetnews network, isn't just about connecting - it's about igniting a deeper, more impactful resonance.
For more than a quarter century, Asianetnews has stood as a pillar of journalistic integrity and authenticity. Now, we extend that legacy to crafting extraordinary events that transcend the transactional. Imagine a space where your brand directly engages with passionate, forward-thinking individuals, fostering not just awareness, but meaningful exchange and mutual growth.
Our events are meticulously designed to resonate with the unique cultural and social nuances of the Malayalee community. We go beyond surface-level interactions, creating platforms that nurture authentic dialogue, shared inspiration, and informed decision-making. So, come, let's go beyond the ordinary. With Asianetnews Events, the Malayalee community isn't just your audience, it's your partner in progress.
What is PTBI?
The "Proud to be an Indian" (PTBI) initiative, hosted by Asianet News, has made remarkable contributions to the Indian diaspora in the Gulf, particularly among the youth. This program provides a 10-day educational journey across India, allowing NRI students in the UAE to engage deeply with their cultural heritage. Through visits to significant landmarks, interactions with national leaders, and participation in events like the Republic Day parade, PTBI offers a transformative experience that enriches the students' understanding of their homeland.
Such a program is essential for several reasons. For many children of the Indian diaspora, especially those residing in the Gulf, opportunities to connect directly with their roots are limited. PTBI addresses this gap by offering an immersive experience that fosters a deeper appreciation of India's diverse traditions, history, and culture. This exposure is crucial in helping young NRIs develop a strong sense of identity and pride in their heritage. The program also promotes intercultural understanding and strengthens the bonds between India and its diaspora, reinforcing the cultural continuity that is often challenged by geographical distance.
The reputation of the PTBI program and Asianet News has been significantly enhanced over the years. What began as a small initiative aimed at Malayali students has evolved into a prestigious event that attracts participants from the entire Indian diaspora in the Gulf. The program's consistent delivery of high-quality, impactful experiences has established it as a highly anticipated annual event. Asianet News has successfully built a brand that is synonymous with cultural enrichment and educational excellence, earning the trust and admiration of the Indian expatriate community.
For brands, collaborating with PTBI presents a myriad of advantages. Partnering with such a well-regarded and socially impactful program enhances brand credibility and visibility. It offers a unique platform to engage with the influential Indian expatriate community in the Gulf, a demographic known for its cultural richness and economic significance. Brands benefit from extensive media coverage and the positive sentiment generated by supporting an initiative that promotes education and cultural awareness. This association can drive brand loyalty and engagement, positioning the brand as a patron of cultural and educational endeavors.
The "Proud to be an Indian" program by Asianet News plays a pivotal role in enriching the lives of NRI students in the Gulf. It offers significant cultural and educational benefits, while also providing a strategic advantage for brands that choose to collaborate. This initiative stands as a testament to Asianet News's commitment to fostering cultural connections and supporting the Indian diaspora globally.
